Which online payment methods to accept in Italy?

In Italy, online shoppers prefer their VISA or MasterCard credit, debit or prepaid card. Most of these cards are issued under the CartaSi or PostePay brand. That's why these two bank brands are recognized as 'payment methods'. Besides cards, PayPal and online bank transfers are popular for online payments.

Bancomat Pay is a domestic Italian mobile payment method with huge potential. Over 37 million Italian people with a PagoBancomat debet card will be able to use Bancomat Pay for P2P, in-store and online transactions.

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Italy
E-commerce Market Profile

Find below the key stats for the Italian ecommerce market.
Here you can find the most popular online payment methods in Italy.

Would you like to know which Payment Service Providers can help you to accept payments online?
Start with our short list of Payment Service Providers in Italy.

Währung

euro (EUR)

Internet-Zugangsrate für Haushalte

Internet-Ländercode

.it

B2C-E-Commerce-Marktgröße

28.3 billion USD (2015)

Bevölkerung (+ globaler Rang)

62.4 million (2020) (#23)

Online-Zahlungsmethoden

Visa (inluding Carta Si and PostePay), MasterCard, PayPal, SEPA credit transfer, MyBank

BIP des Landes (+ globaler Rang)

$2,317,000,000,000 (#12)

Nationale E-Commerce-Verbände

Netcomm

BIP pro Person (+ globaler Rang)

$38,200 (#50)

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Bancomat Pay

Bancomat Pay is an italian mobile payment app. It can be used by over 37 million italian people with a PagoBancomat debet card (linked to their bank account) or prepaid card. The Bancomat Pay app can be used in-store, online and for P2P payments. Upon e-commerce checkout, the payer enters their mobile number and confirms payment through the mobile app by PIN, fingerprint or face recognition.

Amazon Pay

Amazon Pay is an online payment service owned by Amazon that lets shoppers use their amazon.com account to make online purchases. With Amazon Pay, shoppers can make purchases using credit or debit cards stored in their digital wallet. The acceptance of Amazon Pay can lead to an improved payment acceptance rate, lower cart abandonment, and increased conversions as Amazon Pay shoppers can pay for products and services without creating new accounts or leaving a merchant’s site.

SOFORT - Pay now by Klarna

Sofort, also known as Pay now with Klarna, is a popular online banking method in Germany, Austria, and Switzerland, and Belgium. Sofort is also available in Italy, the Netherlands, Poland, Spain, and the United Kingdom.

American Express

American Express is a credit or charge card that can be used for online payments. American Express is amongst the major credit card brands in the world.

MasterCard

MasterCard is one of world's best known online payment methods and dominant credit card brands. MasterCard is truly a global payment brand, supporting 150 currencies with over 35 million acceptance locations (point-of-sale and online) in over 210 countries.

VISA

Visa is one of world's best known online payment methods and largest credit card brand. Visa truly is a global payment brand with acceptance at point-of-sale and online in over 170 countries.

Apple Pay

The Apple Pay payment service allows consumers to pay contactless, in-app and on desktop through the newest Apple Macbook and iMac's. Consumers are able to securely store credit and debit card details into their Apple Pay wallet and confirm payment by simply scanning their fingerprint with Apple's Touch ID or by using Face ID.

CartaSi

CartaSi is a MasterCard or Visa co-branded credit card issued in Italy and can be used for internet purchases. CartaSi online payments can be processed using the Visa or MasterCard processing rails.

PayPal

PayPal is the online payment method that enables people to send money and to shop online without sharing financial information. Shoppers can pay from their PayPal preloaded balance, directly from their bank account or stored credit cards like MasterCard and Visa.

Postepay

Postepay Cards are electronic prepaid cards which are specifically designed to help Italian online shoppers to securely shop and pay online. They are co-branded with Visa or MasterCard.

MyBank

MyBank is the pan-European e-payments solution that enables shoppers to pay using their trusted home banking environment or give merchants permission to debit their bank account. MyBank is especially popular as a online bank transfer solution in Italy.

“

Over 26.369 online businesses used our platform since we started ABOUT-PAYMENTS.com back in 2012. Due to the growing number of Payment Service Providers and gateways worldwide, it has become difficult for you as a merchant, business or developer to choose the right one to process your payments. ABOUT-PAYMENTS.com simplifies this selection process considerably and makes life easier.
We are your free guide.

Find the right payment service provider for your business.

”

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Which online payment methods to accept in Italy?

Italy
E-commerce Market Profile

Währung

Internet-Zugangsrate für Haushalte

Internet-Ländercode

B2C-E-Commerce-Marktgröße

Bevölkerung (+ globaler Rang)

Online-Zahlungsmethoden

BIP des Landes (+ globaler Rang)

Nationale E-Commerce-Verbände

BIP pro Person (+ globaler Rang)

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Online Payment Methods in Italy

Bancomat Pay

Amazon Pay

SOFORT - Pay now by Klarna

American Express

MasterCard

VISA

Apple Pay

CartaSi

PayPal

Postepay

MyBank

Folgen Sie uns

Which online payment methods to accept in Italy?

ItalyE-commerce Market Profile

Währung

Internet-Zugangsrate für Haushalte

Internet-Ländercode

B2C-E-Commerce-Marktgröße

Bevölkerung (+ globaler Rang)

Online-Zahlungsmethoden

BIP des Landes (+ globaler Rang)

Nationale E-Commerce-Verbände

BIP pro Person (+ globaler Rang)

Möchten Sie Zahlungen online akzeptieren?Finden Sie Ihren Zahlungsdienstleister » ✓ Unser Matching-Service ist kostenlos ✓ Bietet schnellen Einblick in Ihre Optionen ✓ Hilft dabei, Ihren Anbieter auszuwählen

Online Payment Methods in Italy

Bancomat Pay

Amazon Pay

SOFORT - Pay now by Klarna

American Express

MasterCard

VISA

Apple Pay

CartaSi

PayPal

Postepay

MyBank

Folgen Sie uns

Italy
E-commerce Market Profile

Möchten Sie Zahlungen online akzeptieren?
Finden Sie Ihren Zahlungsdienstleister »

✓ Unser Matching-Service ist kostenlos
✓ Bietet schnellen Einblick in Ihre Optionen
✓ Hilft dabei, Ihren Anbieter auszuwählen